The magic seaweed customer experience

The world of surfing has grown in popularity from its simple roots into a worldwide phenomena creating multi million pound businesses such as Quiksilver tapping into the culture and aspirational status of the sport. Surfers nowadays are all shapes and sizes and not limited to the beaches of Cornwall with many frustrated and landlocked participants of the sport. For those miles from the sea every weekend away or holiday presents an opportunity to run for the sun and squeeze in some surfing wrapped around a trip to the sea. This rare opportunity to satisfy the need for surfing heightens the importance of accurate surf reports for those of us not lucky enough to be able to check by looking out their bedroom window. A good forecast of decent sized waves with clean intervals is enough to cause a raised heart rate in anticipation of satisfying the hunger for surf and commitment to a road trip to meet that need. Obviously having committed to travelling from afar to the surf if upon arrival the results are minimal it can be extremely frustrating and lead to prolonged trips to the pub. There is an answer to this need and a source more reliable than the telly weather forecasters - magic seaweed. A classic in naming a product if ever there was one. This surfers oracle provides real time surf forecasts and long range outlooks of surf conditions at spots all over the planet.  The web site includes all this without any fee (www.magicseaweed.com) and is complimented by a native mobile application to give you access on the move. The service uses swell bouys to provide digital updates on the sea conditions mapping this to weather outlooks to give every surfer exactly what they need. Reliable information on when the surf will be at its best. Magic seaweed. Epic customer experience.