The iBooks customer experience of a digital library

The world of book reading has felt the transformational wrath of digitalisation in the same manner as many industries. No longer can the world of books reside in print alone and be confined to the sanctuary of peaceful bookstores. Digital e-books have changed our consumption of the printed word from newspaper circulation to the latest autobiographies of reality show rejects. The Apple service in this domain is iBooks and provides a seamless solution to reading via your shiny iPod/phone/pad. The store / library offers a clean interface with simple search functionality inviting you to purchase the latest titles albeit at much the same price as the physical book. One advantage over the traditional book store is the sample facility where you can download the first chapter for free to then decide if you want to invest in the full book. A step forward and a win for digital books.  The main transformation has been in how and when we consume books as we can carry around a dozen books in our pocket so any brief window of time can be an opportunity to catch up on some reading. The male obsession with reading on the loo now has no bounds!  Epic customer experience.