The customer experience of getting lost

In an age of satnavs and smart phones we rarely find ourselves more than a second away from a map or GPS service. In spite of these modern marvels on occasion we still find ourselves lost and bewildered with where to go. This invariably is at the least opportune moment, on the way to a crucial meeting, a hospital appointment or any one of lives regular important moments. It is here that we find ourselves off the grid and alone in trying to find our way. Alone and in the black hole of mobile coverage we realise that we no longer own any form of real map or have the abilities to find our own path having paid little if any attention to our destination before departing putting all faith and trust in our beloved technology. Where this wizardry departs in steps blind panic and irrational thought. Speed limits no longer apply to us as we charge on at an ever increasing speed heading in an unknown direction but at least moving. Sweating kicks in and any presentable image of ourselves also is left behind on the dirt track we have decided to pursue. After blind luck we invariably strike gold and reach our destination where we rapidly forget our lack of planning but bemoan the technology for its failing. Being lost. Epic but for all the wrong reasons.