The customer experience of Autotrader

Buying and selling your car is an experience awash with highs and lows that many look forward to like a trip to the dentist. A car purchase is likely the second most expensive purchase we will make next to our home but masked by technical wizardry keeping most everyday punter in the dark. Unless we are in the fortunate position to be buying a brand new car the world of second hand car buying awaits us where we search for our new pride and joy. Online car sales is dominated by Autotrader (www.autotrader.co.uk) who have the conventional magazine approach that has developed into a fully digital solution with adaptive web and native mobile applications. No longer are buyers left to weed through local papers and the local car forecourts but can select any vehicle within the country selecting from 1000's. The service includes email alerting so you can even be lazy in looking waiting to be told when something has arrived. The basic service is free with the opportunity to buy premium additional functionality. But for most of us the basic service is more than enough and all you would need to find that car of your dreams and enjoy miles and miles of happy motoring. Epic customer service for free.