Thursday 25 July 2013
Can you get better than a kwik-fit fitter?
Kwik-Fit has been with us since the 70's offering a relatively unchanged recipe of automotive services (www.kwik-fit.com). Often the target for customer service failings by the likes of watchdog or the tabloid press it has survived numerous changes in ownership. In spite of these reasonably regular public floggings and new owners there are over 500 centres dotted around mainland Europe located in or around the majority of our towns and cities. So what is the customer experience like for a brave member of the public venturing into contract with kwik-fit ignoring the haters comments on their shoddy car battery installations? The conventional route of heading in person to one of the branches is very much your worst nightmare with no booking process and held to ransom by a first come first served system. For the many leading busy lives this is as welcome as a 5 mile tail back on the M25. The busy front office staff are working hard to meet your needs as quickly as possible but have to resort to sourcing products from who knows where to get you back on the road. The waiting area looks like it was last decorated when the company was founded and refreshment and entertainment are in short supply. Would it really break the bank to offer free wifi to customers spending 100's of pounds or comfortable surroundings with streamed updates on progress. Or better still a booking process so you know exactly the whens and how longs of your visit. This customer experience contrasted with the mobile experience could not be more chalk and cheese. If buying 2 or more tyres they will come to you for free. Book in their arrival. Notify you when nearby and deal with everything at your convenience. Epic. Why can't some of this rub off on the branch model. Kwik-fit can amaze and it certainly can do epic customer experiences you just need to choose carefully to receive this!
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