How many firms have a customer experience strategy?

As the economy continues to falter few businesses are escaping the pressures of securing sales. In conjunction with the past 5 years poor economic conditions the digital world has advanced at a fierce pace connecting customers with businesses, with other customers and with independent buying expertise. All of these factors have contributed to a more discerning customer who expects more for less and is happy to share their experience with their network. Customers demand and expect a good customer experience which has become a hygiene factor and as a result makes achieving epic customer experience an even harder target to realise. This raising the bar means epic customer experience isn't going to happen by chance and isn't going to happen without budget and resources. So given this challenging task how many firms have a customer experience strategy?  Something that gives a clear statement on what the customer experience looks like on a good day and the steps planned to achieve this and monitor how closely it is being achieved?  Not enough is the answer. All firms need this as a clear agenda item with their executive teams and prioritise it as an issue as important as their bottom line. Epic customer experience needs a strategy.