Epic customer experience starts with internal customers

Delivering a robust experience to your end consumer begins with the service delivered between your internal teams. Developing a veneer of quality customer experience that masks a poor internal experience will always break down with the gaps exposed to the end consumer.  Epic customer experience needs to be part of the culture and DNA of an organisation to ensure that every aspect of an end customers journey can be satisfied. Internal customers working with SLA's on deliveries is a start but deserves more than just this zeros and ones approach to dealing with each other. Equally engagement surveys and satisfaction questionnaires don't go far enough to achieving the right level for internal customers. The problem comes from internal teams not thinking about the sell and working to win the customer, it all can come too easy. Work to win your internal customers and treat them like a new external client so you can deliver epic customer experiences throughout your organisation.