Amazon email design quality challenges affecting customer experience

Amazon (www.amazon.co.uk) may be a monster in the world of e-commerce offering everything from iPads to surf boards but their email design has fallen well behind in terms of delivering a quality experience. In an earlier blog I wrote about the unexpected gift concept from Amazon which sought to delight (http://goo.gl/2mnKmY) but with their email notification they strive to fail. The emails when read on a mobile device have the most basic design with poor structure and result in the recipient having no desire to open and read the content.  With a boxy design and mismatched colours and fonts it easily gets dismissed. With the company investing so hard in a responsive web site and dedicated native mobile applications to follow this up with the most basic of emails seems a waste. For epic customer experience Amazon need to invest in a better email provision to hold the customer post purchase.