The customer experience of printerpix

Digital print services have advanced in line with customer expectations from the improvements in digital camera technology. Most smart phones now have high quality cameras built in with 1 megapixel grainy images a thing of the past. Demand for cloud print services is high as we no longer trudge down to Boots with our 35mm roll of film we want to manage our printing digitally. With printer cartridge and photo paper prices still very high external services are the most common method to transform your snaps into physical print. Printerpix ( www.printerpix.co.uk ) offer such a service but extend this beyond mere 5x7 prints into specialist art products such as montage canvas production. The sort of bespoke service that would normally need a graphic designer can now be done at home for a reasonable fee. Software to manage your upload and manipulation puts you in control of the process and is reasonably straight forward to use. Only issue with this service is their customer interaction in managing expectation post production while you await your delivery. From the point of sale to delivery there is no progress updates so you are left in the dark awaiting receipt wondering if something has gone wrong. Epic experiences need dialogue and would really help printerpix enhance their customer journey. 

The Photobox customer experience

Digital photography has developed over the past ten years at an astonishing pace with quality and functionality improving year on year killing off conventional film print cameras in its wake. As digital cameras have smashed in more mega-pixies per buck combined with GPS and wi-fi services the fight has been for the survival of the traditional camera versus the punk contender of the smart phone that allows digital photography wherever we are all bundled up in a single device of application loveliness. 

This advent of more and more photography has not resulted in more and more physical prints as people upload content through social media sharing their pictures and store them digitally sharing content through iPads and digital frames. The boom in digital photography has lead print providers to scratch their heads with how to entice us to keep on printing and fill our photo albums. Companies such as Photobox (www.photobox.co.uk) step into this digital print space competing with other online rivals offering print services for your digital needs. A complex website serves upload facilities in a secure area to give you storage for your digital gems where you can use editing software and creation tools to build anything from a book to a coffee mug. The market continues to see new entrants but Photobox being one of the early players in this market holds a strong market share in the UK. Funky web site is one thing but this is all about the end product and having real prints in your hands which Photobox excel at and should remain the priority. Epic customer experience in this digital space is really about old school high quality real physical deliverables. Keep it real Photobox.