Showing posts with label Contact details. Show all posts
Showing posts with label Contact details. Show all posts
Friday, 31 May 2013
Ninja contact details
There is a school of thought to make it as difficult as possible to find customer contact information on company web sites. Call centres cost cash and can wipe out profits. Keep people online and minimise call centre requirements. It's a model that only fits with low quality brands. Matching this to a premium brand pricing and you drive customers away. If I'm paying for premium I want to be able to speak to someone when I need to!
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