The Good for Enterprise customer experience

As blackberry continues to struggle the future of corporate email has become a more relevant topic for companies around the world. With leaked documents recommending an exit strategy from a blackberry service everyone is scrambling around wondering what next?  Is this where Microsoft makes a serious bid for the mobile market and steals the corporate crown from a weak blackberry facing the same fate as Ericsson. Another option is for companies to look at Bring Your Own Device services that enable your corporate email accounts to be accessed through a native mobile application on a personal mobile. Imagine no more corporate mobiles to support with executives regularly dropping their phone down the loo or leaving it on a train. Good for enterprise is just such a service where you download for free from an App Store onto the main platforms and then use an activation code to get to your corporate email. This isn't without issues as the users are then using their own data packages and mobile minutes on company business so need some form of compensation agreement but on the plus side the device is their problem. There is also the small issue of security with remote wiping of content a must but services such as this have solid solutions to this and administration. For the end user I have one less device which is great and a decent touch screen interface that works the way I am used to. BYOD. Epic. 

The customer experience of a corporate blackberry device

Many organisations worldwide rely on blackberry for their mobile devices ( www.blackberry.com ). The blackberry has been the standard corporate managerial aid for over a decade since introducing remote access to email and transforming the way we work. No longer was there the need to feel disconnected from the office and a mobile workforce was born working around the clock and no longer restricted to conventional office hours. The blackberry halo has been on the slide ever since the dawn of the iPhone and Android smart phones which have built on this concept and taken the next transformational step. The blackberry App Store has tried to keep pace and indeed the much maligned blackberry playbook tried to wrestle the iPad back under its control but without success. Recent news has confirmed this drop in fortunes with huge losses and staff redundancies making the blackberry a very questionable corporate choice. Firms across the globe will be asking the same question, if not blackberry then who?  The shift onto alternative mobile solutions for the corporate is coming and it will be fast as companies get their head around what to move onto. A change in direction for corporate device management is no longer such a painful one as firms can elect to merely offer BYOD and not manage any corporate platform. BYOD (Bring Your Own Device) means firms use systems such as Good for Enterprise Mobile Iron to give staff access to their corporate email accounts via their own smart phones. Opening this up to more than a tier of managers and also reducing costs and maintenance for firms removing all their blackberry hardware. The death of blackberry could be epic in the end for business. R.I.P. Blackberry.