Friday, 7 March 2014

Running shoes dilemmas

The sport of running is a past time accessible to the masses with low entry costs and high availability of facilities - you can run straight from your front door!  With marathons looking many will have been training for months in preparation for the big run ahead of them and hopes for personal bests as important as hopes for making it round without incident. The key component in these events is the running shoe with hundreds of different styles on offer from minimalist to complete support. Anyone serious about this will have headed to a decent running shop and has their run assessed on a treadmill with a gait analysis video giving them accurate advice on which shoes are best. But what if this goes wrong?  I went through this earlier in the year and were convinced to adopt a different shoe to my normal selection based on what would suit me best. Three months later and after three separate injuries I have had enough and reverted to my favoured brand of shoe and exact model in the hope I will suffer no more injuries.  I may be wrong and it will be the same with my new shoes but I'm happy to blame my tools and cling onto the hope that a return to a classic will be the answer to all my problems!  Epic customer experience sometimes means sticking with what you know. 

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