Ocado on the go getting your groceries mobile

Ocado (www.ocado.com) lead the way with online grocery shopping establishing a market leading presence without any physical store presence. They continue to win awards and new customers with a quality product set that is underpinned by distribution rights to the wait rose range of food produce thanks to a ten year rolling deal with the John Lewis group. Ocado was also one of the first to venture into mobile app provision of grocery delivery with their app ocado on the go. Launched initially for iOS and extended latterly for android. Still movement on a windows version but it is surely only a matter of time. The app allows customers to create and amend their deliveries within a secure environment that syncronises real time with any updates made from a desktop. You can make changes up to a few hours before your delivery for any last minute forgotten items. The delivery side of things is akin to all the other main competitors with pre-booked delivery slots at specified times. The online experience is similar to many others aside from one differentiator which is the ability to import your favourites from other companies. So upload your sainsburys or Tescos favourites and it will immediately learn from this history with all recommendations. Amazing but requires a good degree of trust as you have to provide your log in details and pass over this secure information to ocado. All governed by various t&c's but a leap in the dark for customers really and stretching security in order to deliver enhanced customer experience. You have to admire this innovation but will it catch on?