Wednesday 25 June 2014
Will fears around social engineering kill the customer experience of social media usage?
Social engineering is a nasty business with strangers able to pry into your world and piece together personal information from you social media footprint. With enough motivation it can then be possible to amass enough information to break most security questions posed even by your own bank. Taking precaution on your privacy settings in social media had been deemed good practice and the right approach to ensuring you stayed safe in the socially connected internet. But what about your network? Are they so cautious? And what about more public sites that promote connectivity such as twitter or linkedin? Have you considered how a photo on Instagram by a friend could allow any stranger to have your date of birth details? Your running records on map my run give would be burglars a pattern of your movements and understanding on your location. If security requires double authentication and a lock down on connectivity in the future it could kill social media for all but pointless comments and observations. People want to be connected and to use social media without fears but it could be well worth considering the possible implications of that tweet of a picture your front door or Pinterest snaps of your new car in all its glory parked proudly on your drive. The epic experience of social media is under FIRE.
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