Monday 3 February 2014
The customer experience of selling on eBay
The interweb has created a generation of entrepreneurs as the opportunity for anyone to set up a cottage industry from their garage and market to the world has evolved. While simple site builder websites have become more affordable and simple to use the easiest route to market for many is eBay (www.ebay.co.uk). Set up an account with a corresponding paypal account and you are ready to rock selling anything from second hand cars to home made jewellery. For the seller the website offers step by step guidance to list an item with smart detection algorithms prompting you for improved listing names and then suggested categories to list your items in maximising any search results. In addition the web site and possibly even more straight forward is the mobile app that hooks straight into your photo library allowing you to photo you items from your phone and upload directly without having to convert anything for the site. The app includes a bar code scanner to auto populate your items details and make available library images of your product if you prefer to use these. Once up and running the selling service includes secure direct messaging to answer any potential buyers queries and a mediation service if there were ever a dispute over goods. The genius of the site though is that this is rarely needed as it relies on customer feedback so suppliers have to work to earn a reputation and threaten having this risked if the deliver poor service and receive bad feedback. Epic business model for eBay.
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