The breakfast radio customer experience

Mornings are a challenge for most of us as we battle in the early commute to reach our destinations for work or education or for many parents both. The daily pain of travel has become more expensive and more congested wherever people live with everyone striving to do more in less time which results in less patience and more irritation.  We need all the help we can get to survive this with many "plugging in" to some audio relief during this downtime. One common theme through the last 50 or so years has been the breakfast radio show to help get us going and start our day with national and local radio networks vying for listeners (customers) in this prime time slot. The advent of DAB and radio available via the web has increased the depth of choice to this commuter pool of customers. With a third of new cars in the UK now fitted with DAB the switchover is gaining some traction and certainly from my own experience with this medium it is a positive step. Network speed issues will restrict the options for internet radio until 4g is a more commonly adopted network so conventional radio and DAB are the current mainstream options. Epic customer experience is certainly being delivered by technology with more advancements in the field of radio broadcasting in the last 5 years than ever before. The mighty DJs of this country just need to deliver on this enhancement and provide some epic content to fill the airwaves. Bring it forwards.